When to opt for grounded research theory and when not?

Grounded theory uses inductive reasoning and assumes that the theory is embedded in the data. Unlike other methods, it will never develop a hypothesis beforehand. In fact, it would start with observation, finding patterns, developing a tentative hypothesis and then introducing a theory.

Performing a qualitative analysis is complicated and having to choose between the various options is even trickier.

When in a dilemma whether to use a grounded theory or not, just keep the following things in your mind.

You should opt for Grounded Theory when,

• You want to explore a new domain or area of research with an open mind.
• You want to find a theory and structure in domains where there is no a priori guidance.
• When you want to develop new ideas.
• When you feel that the research on the given area has shown inadequate results with other methods.
• If you want to introduce a broader theory or an explanation regarding your research.

According to Steve Borgatti – “Most groundist theorists believe they are theorizing about how the world is rather than how respondents see it?”

You should not at all opt for Grounded Theory when,

• You intend to test/verify your hypothesis/theory and not generate a new theory.
• You have a pre conceived notion or idea in your mind with regards to your collected data.
• When you are following a deductive reasoning pattern.
• You want to evaluate an already published theory.
• You want to confirm your conjectures.